Contact Pressroom Portfolio Philosophy
cleverSPIN

Product 2Faced Wins Most Innovative at NeoCon

June 13, 2005
From over 300 entries, Product 2Faced was selected as the Most Innovative from the Best of NeoCon 2005 Awards. The competition is sponsored by Contract magazine, the International Interior Design Association, Merchandise Mart Properties, Inc. and the McMorrow Report.

Lees Carpets collaborated with the multi-disciplinary studio cleverSPIN to create Product 2Faced.

2Faced brings new dimension to broadloom carpet. Revolutionary tufting technology and multi-valent designs create an interactive carpet that playfully shifts in color and pattern transforming mood and energizing any space.

“We wanted to create a product that provides an experience within an environment, one that dramatically transforms mood and energy as you move with it,” Carly Cannell of cleverSPIN explains. “The result is Product 2Faced, a kinetic product with multiple personalities suitable for universal applications.”
Product 2Faced [is] a kinetic product with multiple personalities suitable for universal applications
Carly Cannell
cleverSPIN
cleverSPIN 1115 w. belmont avenue, suite 2f 773 293 0500