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New Look for Giordano

September 1, 2004
cleverSPIN recently completed the new identity for Giordano Jazz Dance Chicago. “We have been working with them for two years and they were unhappy with their logo so we avoided using the design,” Kris Kemmerer of cleverSPIN explains. “They decided to remove “Gus” from their name Gus Giordano Jazz Dance Chicago. This finally gave them the opportunity to select a new identity. It is so nice to create a consistent look across all of their materials.”

In addition to developing the logo and a full stationery set, cleverSPIN is currently designing a promotional package and developing Giordano’s new website.

Giordano Jazz Dance Chicago is the original jazz dance company captivating audiences worldwide with the diversity and wide appeal of their repertoire and dynamic company.
They decided to remove “Gus” from their name Gus Giordano Jazz Dance Chicago. This finally gave them the opportunity to select a new identity.

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