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AFT Brand Moves Into Phase 3

August 1, 2004
CleverSPIN’s work with the American Federation of Teachers continues. After the successful development of the national brand guidelines and one-on-one brand integration with state affiliates, cleverSPIN is now developing an online system that will allow all AFT affiliates to adopt the identity standards. “Locals will be able to develop their logo, select their stationery designs, and submit the files directly to a printer,” Kris Kemmerer states. “The first two phases of this project have built up to this final component. Now we know the opportunities, needs and challenges. It will be exciting to develop this brand integration solution.”
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