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cleverSPIN Speaks at NCLR Annual Conference

June 27, 2004
Kris Kemmerer of cleverSPIN spoke at National Council of La Raza’s Annual Conference in Phoenix. Presenting with Yahoo! Espanol and Viva Hollywood as part of a marketing overview session, Kemmerer spoke on brand development and integration. “No matter how large or small an organization,” Kemmerer explains, “brand consistency is critical. It determines if you will be taken seriously.”

National Council of La Raza is a national organization established in 1968 to reduce poverty and discrimination and improve life opportunities for Hispanic Americans.
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No matter how large or small an organization, brand consistency is critical. It determines if you will be taken seriously.

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