Taking the AFT Brand on the Road
August 1, 2003In continuation of the AFT Brand project, cleverSPIN is now traveling the United States and working with a number of AFT affiliates. Each project serves as a prototype to assist in developing brand guidelines for state and local chapters. “This is another exciting challenge,” says Kris Kemmerer of cleverSPIN, “It’s essentially dozen’s of mini-identity projects”. The brand guidelines are to be launched at the 2004 convention.