Contact Pressroom Portfolio Philosophy
cleverSPIN

At the Sound of the Bell

1 January 2002
How did you ring in the New Year? Was it a kiss from your loved one? Was it Dick Clark on the television? Or did you just pass out on the couch with a bag of Cheetohs? For cleverSPIN, the New Year started with the sound of the bell, a gun-shot, a loud “GO!” The integrated design firm officially started its race.

On December 31, 2001, cleverSPIN was incorporated by the State of Illinois. “This makes cleverSPIN official,” Linda Wallack exclaims. “It was a two month process that we were delighted to see completed as we start the New Year. Now we can shift our attention from legal matters to marketing cleverSPIN.”

Speaking of marketing, cleverSPIN has chosen not to highlight the “Inc.” after the name. Kris Kemmerer explains, “Although we understand the legal importance, we do not want any of the focus to shift away from our name, cleverSPIN. The heart of this organization is not about the corporation, it is about the solution we deliver to our clients. We will only use the “Inc.” on checks and contracts, as required by our lawyer.”
The heart of this organization is not about the corporation, it is about the solution we deliver to our clients. We will only use the “Inc.” on checks and contracts, as required by our lawyer.

cleverSPIN 1115 w. belmont avenue, suite 2f 773 293 0500