February 15, 2007If you specify flooring in the Washington D.C. region, you're probably familiar with Al Minite, his excellent service and deep level of expertise within the commercial flooring and design industries. In 1998, building off of this experience, Minite formed ALKS and Associates to serve as a “sales and marketing group, committed to representing independent flooring manufactures.” The ALKS team is comprised of several representatives, including Minite, who speak to the commercial design community on behalf of a unique set of independent flooring manufacturers.
ALKS has retained cleverSPIN to extend that service beyond one man, infusing his methods throughout his organization. CleverSPIN recognizes the difficulty in this change, internally among the ALKS team, as well as externally across the commercial design community. Such a transformation cannot happen instantaneously; it requires a series of carefully aligned activities. Through upfront research methods and strategies, cleverSPIN will assist ALKS in expanding their company by fully realizing their unique service offering - presenting all clients an unbiased, comprehensive selection of flooring needs. As Linda Wallack puts it, "Our approach can be a major benefit to ALKS, allowing them to truly become the “one-stop-shop” commercial flooring resource for all clients. Wish we had him in Chicago!"
Our approach can be a major benefit to ALKS, allowing them to truly become the one-stop-shop commercial flooring resource for all clients. Wish we had him in Chicago!Linda Wallack