CMG Presentation: geek vs. freak: The showdown!
March 30, 2007They've been wanting to do it for years, but finally Jamie and Carly got to duke it out in front of an audience, other than those at cleverSPIN. On March 31, 2007, the Color Marketing Group invited cleverSPIN to speak at their Chicago Conference. Jamie and Carly spoke on:
Beyond Branding: Experience Hybridization
The fusion of space, technology and graphics (STG) : Admitting that you aren’t an expert in everything isn’t necessarily a bad thing. Making choices based solely on good looks usually is. As consumers we expect more from less -- but are design industry processes keeping up?
Using geekPAK, cleverSPIN was able to walk their talk. Rather than a standard powerpoint show-n-tell they created a non-linear interactive presentation to engage their audience, customizable to what the audience wanted to hear. Nobody got up during the middle and walked out, so they considered the talk successful and hope to perfect this new program in other venues... coming to a city near you.
Admitting that you aren’t an expert in everything isn’t necessarily a bad thing.