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Identity Development

April 2004
Architecture & Interior Design Services
For architecture and interior design services, please view Linda Wallack’s resume at to learn more. To request a free proposal please email us at

Website & Design Services
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CleverSPIN developed a brand from top to bottom for a revolutionary service that connects customers directly with manufacturers in order to create faster, more accurate, and cost saving promotional products. The end result was ZORCH, which means to travel with velocity, light speed and energy.

CleverSPIN developed ZORCH’s communication plan and identity after a comprehensive strategic session. In the saturated promotional products industry, cleverSPIN set ZORCH apart with bold colors and graphics, emulating its innovative business model. The graphic style and use of direct language captures the confident business style of the ZORCH brand. CleverSPIN designed ZORCH’s stationery set, introductory brochure, website, and 3,000 sf office space.

To accelerate ZORCH’s processes, cleverSPIN also built an asset management library, an online central repository for manufacturers to access a client’s graphic files and corresponding brand guidelines.

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cleverSPIN 1115 w. belmont avenue, suite 2f 773 293 0500