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cleverSPIN

ZORCH

Identity Development

April 2004
Architecture & Interior Design Services
For architecture and interior design services, please view Linda Wallack’s resume at http://cleverspin.com/catalogFiles/WALLACK_CV_Resume.pdf to learn more. To request a free proposal please email us at linda.wallack@gmail.com.


Website & Design Services
For website design and implementation services, please go to geekpak.com to learn more. To request a free proposal please email us at info@geekpak.com, or call us at 888.GEEKPAK.



CleverSPIN developed a brand from top to bottom for a revolutionary service that connects customers directly with manufacturers in order to create faster, more accurate, and cost saving promotional products. The end result was ZORCH, which means to travel with velocity, light speed and energy.

CleverSPIN developed ZORCH’s communication plan and identity after a comprehensive strategic session. In the saturated promotional products industry, cleverSPIN set ZORCH apart with bold colors and graphics, emulating its innovative business model. The graphic style and use of direct language captures the confident business style of the ZORCH brand. CleverSPIN designed ZORCH’s stationery set, introductory brochure, website, and 3,000 sf office space.

To accelerate ZORCH’s processes, cleverSPIN also built an asset management library, an online central repository for manufacturers to access a client’s graphic files and corresponding brand guidelines.


graphics
space
technology
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ZORCHing The Bridge
cleverSPIN 1115 w. belmont avenue, suite 2f 773 293 0500