W. Curtis Draper Tobacconist
Winter 2000Architecture & Interior Design Services
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Website & Design Services
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One of the oldest tobacconists in the U.S., Draper was referred to by Smoke as the “last gentlemen tobacconists.” Consequently, Draper required a website that reflected the history and quality that has been its brand for over one hundred years.
The rich interface design captures the main elements in the physical store: dark wood, marble, and even the famous, century-old Ape/Spy photos published in Vanity Fair. Draper’s entire product line was photographed to maintain consistency.
The overall shopping experience makes a complex tobacco selection process easy for everyone. All product views utilize tabs for quick sorting by type, strength, region, price, etc. Moreover, the site includes robust administrative tools to allow Draper to manage the online store as easily as its physical store.