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cleverSPIN

Fuse3

Brand Development

Winter 2003
Architecture & Interior Design Services
For architecture and interior design services, please go to goweetu.com to learn more. To request a free proposal please email us at info@goweetu.com, or call us at 877.GO-WEETU.


Website & Design Services
For website design and implementation services, please go to geekpak.com to learn more. To request a free proposal please email us at info@geekpak.com, or call us at 888.GEEKPAK.



The word "fuse" has three meanings—to bring together, to ignite and to protect. For this reason, Fuse3 was a perfect name for the start-up that provides strategic coaching for women and minorities, thereby strengthening an institution's competitive edge.

The name was the result of a strategy session where cleverSPIN and the client examined the new organization's objectives, competition and industry. Based upon this information, cleverSPIN created a communication plan that outlined Fuse3's mission, position statement, description and tagline. With this plan, cleverSPIN began to translate the message into design.

In four months, cleverSPIN integrated the message design into a complete stationery set, marketing brochure, website and a 2,000 sf office space. The end result is a cost-effective, consistent message that is evident in everything Fuse3 clients hear, see and touch.
graphics
technology
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