Delivering another cleverBOOST
October 5, 2006Architecture & Interior Design Services
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Prior to this project not many cleverSPIN-ners could tell you what a probiotic was. Thanks to their experience with Vidazorb™ they're practically experts on gut happenings. Early in 2006, Little Calumet Holdings was taking the plunge into a rapidly growing probiotic market and wanted a comprehensive, distinct brand. cleverSPIN jumped at the chance.
For your absorption
Probiotics are microorganisms that benefit the immune system by enhancing intestinal flora (good bacteria).
CleverSPIN delivered an impressive variety of service offerings. In addressing market research findings regarding existing probiotic product names, cleverSPIN created the name: Vidazorb™. Properly expressing the primary qualities of the product, vida, meaning life and zorb, an interpretation of absorption – the main function of probiotics. cleverSPIN’s identity skills extended to the naming of the different flavored proprietary blends. This led to Vidazorb™’s identity system complete with logo, color palette, and collateral material.
CleverSPIN's integrated approach targeted several other design opportunities for Vidazorb™ such as the bottle design, label, tablet shape and point of purchase display system. Absorption was on the brain as seen in the diagrammatic representations on the bottle and in the shape of each standard chewable tablet, which is an abstract of the logo.
Understanding that educating parents, teachers and children on the benefits of probiotics was a valuable opportunity, the team invented Zorbee – Vidazorb™'s child-friendly mascot. Zorbee is the poster bee for Vidazorb™'s product: BellyBoost. cleverSPIN's illustrated Zorbee inspired their design and execution of the game interface which appears on it's own website zorbee.com. The games are all a-buzz. Even adults can't resist them.
The brand identity was further extended in preparation for the Natural Products – Expo East tradeshow in early October 2006. To ensure the Vidazorb™ booth would attract visitors a pre-show card was mailed to those registered for the event. Give-aways, T-shirts and Zcard foldouts were developed for the show to maximize foot traffic at the booth. CleverSPIN designed for the booth, display systems and informational PowerPoint presentation at the exhibit. Exhibit goers were elated by the fresh look.
Building a strong technology system
CleverSPIN's team collaborated to complete all the required components including three educational websites: vidazorb.com, YouAreWhatYouAbsorb.com and Zorbee.com. This technology was built with cleverSPIN's proprietary software GeekPak. Currently, eblasts, visitor content, e-commerce and marketing management can all be run by Vidazorb™ off of the GeekPak technology, making the site intuitive, smart and pretty – nice.
Adhering to recommended directions, Vidazorb™ has given the probiotic supplement market a fresh breath. Stay tuned as Vidazorb™ appears on a store shelf near you.